There are a lot of people out there that don't really like fragrances in their lotions, laundry detergent or deodorant because it covers the smell of their cologne or perfume. We don't want anyone feeling left out so we included our fragrance free body butter in our collection so you can enjoy the super moisturizing cream without the smell! Perfect for those who are sensitive to fragrance! paraben free Ѣ cruelty free